Retail sales across Kerala have been struggling since online shopping became dominant among consumers. The profit e-commerce draws from local consumers is huge compared to our local stores. Even when e-commerce offers convenience, it has drawbacks and a negative effect on our local merchandise, which will affect the consumers gradually. The Grand Kerala Consumer Festival aims to resolve the issues of retail shopping by bringing maximum local stores to a single platform, where both retailers and consumers can earn their benefits.
Grand Kerala Consumer Festival 2024: A Quick View
Uncertain product quality, inconsistent deliveries, and indirect services; the list can go on if we have to pick the drawbacks of online shopping. Most of these drawbacks can be resolved by local retail stores. At the same time, the benefits of online shopping have to be kept aside for better convenience and to get consumer opinions. The Grand Kerala Consumer Festival 2024 can be defined as the fusion of local retail sales with digital technology. Through this, the festival will streamline retail sales with the help of a digital platform, where consumers can purchase directly and get rewards for the products they purchase.
The Benefits and Rewards
Unlike other shopping fests, Grand Kerala Consumer Festival 2024 set forth a long-term commitment to both retailers and consumers. The 6-month festival will include 3 lakh outlets across Kerala. The staggering price worth 115 crores is another attraction. But, the most significant is the role of reward points. The festival is announced to be based on reward point redemption. Customers will get reward points for purchases above 25 rupees and these reward points can be redeemed to get any product for free or for discount from the redemption stores participating in the fest. The reward points can be collected through the Olopo App, which is available in both Google Play and App Store.
The Olopo also contributes a major involvement in the fest through product catalogues and reward points, making it the certified digital platform for the festival.
About the Grand Prize
The festival guarantees that the reward points are not the only benefits for consumers. A grand prize of 17.5 KG of gold awaits the consumers who collect the most reward points. The review system is also used to ensure the transparency of the festival. Here consumers can only review the products they purchased and they can earn reward points for their reviews, which will also promote genuine response. All these benefits are equally supporting retailers and consumers in boosting the local merchandise in Kerala.
The Grand Kerala Consumer Festival 2024 gives the opportunity for retailers to regain their market value. The festival helps to promote local retail shopping to consumers through reward points and discounts. At the same time, it is also an opportunity for consumers to get quality products and earn maximum profit from next-door retailers by simply redeeming the reward points with Olopo App. So, let’s get ready to make the best of it.
For Android users- https://play.google.com/store/apps/details?id=com.wac.olopomer
For iPhone users -https://apps.apple.com/app/id6590630492
Reference: https://www.statista.com/topics/2454/e-commerce-in-india/
